The Hidden Cost of Slow Websites
Every extra second of load time is costing you more than you think — in conversions, in SEO, and in trust.
Page speed is one of those metrics that's easy to deprioritize because the cost isn't obvious in a spreadsheet. But the data on this is remarkably consistent: slow sites lose money, quietly, every single day.
Conversion rate drops fast past two seconds
Study after study shows conversion rate falling sharply once load time crosses the two-second mark, and continuing to drop from there.
Search rankings are affected too
Page speed is a direct ranking factor for search engines. A faster site isn't just better for users — it's more discoverable in the first place.
It compounds with mobile users especially
Mobile users on inconsistent connections are hit hardest by slow load times, and mobile traffic is often the majority of a site's visitors. Optimizing for speed disproportionately helps your largest audience.
